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Analytical-statistical and behavioral-creative thinking transform insights into viable strategies.
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Data Analytics & Intelligence

Discover the true power hidden in your information.
In this area, we go far beyond data collection, applying advanced data science and predictive analytics to uncover complex patterns, identify market trends, and deeply understand your consumers' behavior. We transform raw data into clear, objective strategic insights that guide your most important decisions and drive your business forward based on solid evidence.

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Agile innovation through strategic collaboration

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Strategic Vision and Advanced Tools

Our founders bring insights from leadership positions at major companies like Coca-Cola and TIM (Italy Telecom Mobile Company), and renowned agencies like BBDO, Dentsu Aegis Network, and Leo Burnett. We combine this strategic vision with exclusive access to leading behavioral research platforms in products designed to be modular and scalable, exceeding client expectations.

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Agility
and Collaboration

We operate as a cloud-native company, emphasizing agility and seamless collaboration. Our approach allows us to bring together the best talent from around the world, streamlining our processes to deliver solutions regardless of location. This flexibility is fundamental to our modular products, enabling continuous improvement and adaptation to meet changing needs.

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Innovation and Expert Network

Our network of over 100 experts in market intelligence, data design, and strategy puts us at the forefront, enabling us to lead in data culture and innovative collaborations. This continuous connection keeps us in sync with the latest trends, ensuring we always offer the most up-to-date and effective solutions.

Strategic Transformation

With clear insights in hand, it's time to plan and execute the future. Our strategic transformation experts work in partnership with your team to redefine processes, optimize operations, and design a digital evolution roadmap tailored to your needs. Through detailed assessments of your data maturity (such as our "Data Blitz"), we ensure that each strategic step is solid, innovative, and perfectly aligned with your long-term goals, positioning your company ahead of the competition.

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Implementation
& Visualization

Make your data accessible and your decisions quick. At this stage, we build intuitive, visual solutions that democratize access to intelligence throughout your organization. From creating impactful data visualization services that tell the story behind your numbers to developing customized, interactive dashboards, we ensure your most critical information is always at hand. This enables agile, efficient, and data-driven decision-making at every level of your business.

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Wise Scraping

In the digital world, data is a valuable asset—but only when properly interpreted. Wise Scraping is the solution that transforms large volumes of scattered information into strategic insights for brands and businesses. We collect, cross-reference, and analyze data from multiple sources, generating intelligence for decision-making. Our methodology combines advanced web scraping techniques, artificial intelligence, and data analysis to identify opportunities and anticipate trends.

Details

Penalty (Santa Clara)

A project dedicated to repositioning Penalty, mapping its competitive landscape and identifying opportunities to strengthen its relevance in the sports market. The analysis considers both internal demands and external trends, based on rigorous methodologies and data from renowned sources. The study resulted in strategic insights that will guide the brand in its evolution, ensuring a stronger and more differentiated positioning.

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SportLocker Bet

For SportLocker Bet, we structured key monitoring metrics, including FTDs, engagement, retention, and customer financial transactions. We centralized the data in CSV format for easy updates, adjusting its structure for better visualization. We also developed an initial clustering and retention model, generating insights into user behavior. Finally, we developed an initial prototype of the dashboard, ensuring it met the customer's needs and enabled future improvements.

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Partnerships built with
based on reliability and results

Testimonials

"What stands out most about Wise Metrics' work is the combination of rational precision and subjective depth. The variety of data, platforms, and sources analyzed—with rigorous statistical methodology—ensures a reliable reading with legitimate redundancy. But the real difference lies in the applied intelligence: the ability to extract relevant insights from the numbers is what makes this service essential for any brand strategy, especially in social listening. For us at Santa Clara, it has become a fundamental partnership."

Ulysses Zamboni

Chairman of Santa Clara

“Wise Metrics' expertise in data analysis was crucial in enriching our research, providing clear and actionable insights.”

Michel Alcoforado

Anthropologist

"They are practically an extension of my team, delivering quickly without ever compromising quality. Together, we build projects that combine quantitative and qualitative thinking, ensuring that, at the end of the day, we deliver solutions aligned with business challenges."

Bruno Arouca

Planning Director at 3Mais

“WISE delivered much more than research; they offered insights and a holistic market view with a human perspective, enabling us to understand the zeitgeist.”

Gabriel Mattar

Founder of Kombat Films

“Collaborating with Wise was extremely productive and provided valuable insights that helped guide our strategic decisions.”

Rafael Pelosini

National Director of BMC Innovation Brazil

Contact Us

We're available to answer your questions and discuss how we can help improve your data analysis processes. Contact us today.


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